A How-To Card for the Traffic Cone Bag
CLICK TO ENLARGE: a How-To card with gray silhouettes Retail visionary Rachel Schectman asked me to consign a handful of my Traffic Cone Bags to her Chelsea concept store, Story . Sweet! Story prides itself on curating locally conceived and manufactured designs, each with its own unique tale of the unexpected. And how more local (and unexpected) can you get than the multiple-personality, Made in the Garment District Traffic Cone Bag? Up until now the TCB has only been sold in person and from my informal online store page , helped by a YouTube video and blog. So how do you effectively explain the bag's many incarnations when store staff may be busy demonstrating any of the hundreds of other objects of desire on other shelves? Dave Singer stylin' with his personal Traffic Cone Bag "You probably need a step-by-step card," suggested Rachel. So here it is. I enlisted the help of designer David Singer whose portfolio reveals a penchant for pictograms...